Design Update

This new website has been put together with the expert help of Alexandre Saumier Demers. Its launch also marks the rollout of our new identity, centred on the wonderful lettering of Luke Norrad. There’s an extended blog post on Luke’s website, titled Case Study 5: Montreal Signs Project, explaining the design process. (You may need to scroll down to find it.) The logo is eye-catching, compact, and (we think) beautifully balanced. The retro colour variations, in French and English, will give us a huge amount of flexibility going forward. Apart from the website, we’ve already used the logo in Matt’s new documentary Les Enseignistes de Montréal, about signmakers and signmaking in the ‘Paris of North America’, and we’re testing it on a range of merchandise.